I was able to read them fine during training, but, during an actual call, the scripts didn't seem to reflect a natural conversation. Our sales managers advised to trust the process, and read sales scripts to callers. You can only do so much to sell to someone. Plus, some of these home contractors have lost a lot of money using Networx. They expect you to stay on the phone as long as possible, even if the caller is begging you to get off the phone and threatens you. Your sales managers don't want you to hang up. They don't expect trainees to do 4+ hours of cold calls on the first day, but they'll expect that sort of output from you, eventually.įelt like I was harassing home contractors. But, if you’re not fond of hearing certain four-letter words, you may not be too happy working here.Įvery day, you must make 4+ hours worth of cold calls to home contractors, some of whom may have had a bad experience with Networx. Secret #6 – QualitySmith and Quinstreet – don’t cover leads for all home services categories.Managers tend to curse a lot. Using different phone tracking numbers for each provider assures duplication. Secret #5 – ServiceMagic, Reply!, QualitySmith and MerchantCircle all directly sell leads back and forth with one another so having an account with multiple vendors can result in receiving duplicate leads. Secret #4 – ServiceMagic – is part of InterActiveCorp and was renamed HomeAdvisor in 2012 Secret #3 – Reply! – Owns and in addition to MerchantCircle and recently acquired QualitySmith. This overwrites any data on your profiles, so you end up paying for leads from those sites. Secret #2 – ServiceMagic – if you use the ‘exact match’, ServiceMagic pushes their dedicated toll-free tracking phone number to partner sites such as CitySearch and InsiderPages. This means a large number of form fills are from people who never intended to meet with anyone. #Networx leads review free#Even worse, the standard lead capture form wording that says something like “Get 3 free quotes” is often interpreted by the consumer to mean fill out the form and get 3 quotes immediately rather than the actual practice of the contractor needing to set up an appointment. This means the majority of leads contractors receive are price shopping. Secret #1 – EVERY paid lead vendor purchases website traffic to add to their natural visitor use.įrom our experience, the vast majority of leads generated through SM and the others come from paid search (google ppc) using terms like “find cheapest quotes” or “get 3 low-cost quotes” to entice people to fill out the lead capture forms. Here’s a glimpse into the inner workings of several service-contractor related paid lead providers: As with any strategy, some contractors have had great success with this method of lead generation while others were greatly disappointed.įirst, let’s list the primary service-contractor related paid lead providers: We also want to be clear – we’re not recommending or discouraging anyone from using these vendors. We’ve pieced these together from years of experience working with them on behalf of our clients. What you likely haven’t been able to piece together are the in-depth relationships between these vendors and the otherwise hidden secrets they don’t share. Little-known Secrets of the Paid Lead WorldĪs a service contractor, you may have heard of the major vendors in the paid lead space.
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